60% of Instagram Users Visit Daily
Click, caption, hashtag, location and post! Instagram can be just as easy as that, and it can reach millions of users locally and worldwide. Instagram is the best way to achieve high levels of engagement and brand awareness.
In the United States alone, roughly 78 million people are active on Instagram monthly. Instagram’s visual content does so well because 93% of all human communication is visual and 40% of people respond better to visual information than plain text. With easy access to the platform more than half of those 78 million Americans using Instagram monthly are eager millennials willing to swipe through your page & check out your business or product. But there’s a catch – you have to have an aesthetically pleasing page in order to grab their attention . And that’s where we can help.
What Can You Do
Here are 4 ways your brand could be thriving on Instagram and get better results from your social media:
- The “add location” feature – Not only does “geotagging” your location on Instagram grab the attention of new users (and putting your business in the spotlight), it is also a great way to show that your business is involved within the community and capitalize on users in the vicinity of your target market.
- The power of the #hashtag – Instagram introduced the “follow a hashtag” feature in 2017. This feature allows users to follow specific hashtags and groups them together to see the content of their specific interests. Studies show that posts with one of more hashtags are above average performers. The advantage to hashtags is that they make your content discoverable and boost your specific audience.
- Take advantage of Instagram ads – Instagram ads are an easy way to draw attention to your brand. They appear the same as any photo with the exception of the words “sponsored” at the top. Users have the ability to like the photo, click through to your website or landing page or the Instagram page. The best part of these ads? They’re very affordable and draw a lot of attention to local users. The targeting capabilities are off the charts good and you can start reaching the RIGHT users.
- “Instastories” – This is one of the newest additions to Instagram and it is so versatile! A boomerang, picture, video, or hands free photo can be transformed with fun editing styles from changing the color of the text, to the font, altering the size, incorporating a GIF or sticker or even adding a poll for users to participate in. Don’t miss out on this fun, easy way to add eyeballs to your products and business.
Were you able to keep up? It’s a lot of creative content for one platform but that’s why we’re here to help. Having the time or patience to run your social media marketing might not be on your to-do list. If you don’t have one already team up with an expert that will tailor make each post to your brands needs. Don’t wait on it, start now!
Contact Us for assistance in making your Instagram account soar.